Designs
We offer comprehensive support to our clients in developing and safeguarding their designs by guiding them through the process to ensure they are protected and leveraged effectively.
Click to view our Services
> Trademarks
> Patents
> Copyright
> Licensing & Franchising
> IP Strategy & Portfolio Management
1
What is a registered design?
A registered design is an exclusive right granted to the owner of the design to make, sell or import products embodying a design which is a copy or substantial copy of a protected design when such acts are undertaken for commercial purposes. Unlike a patent which protects the functionality of a product, a design protects the aesthetics of a product, i.e. the features of shape, configuration, colours, pattern or ornament applied to a product.
A registered design may consist of three-dimensional features, for example, the shape of the product, or two-dimensional features, for example, patterns, lines or color. To register a design, your design must be novel (not disclosed publicly) and it must be applied to any article. The period of protection is typically 15 years, renewable every 5 years.
2
Why should I protect my design?
A registered design in most countries is relatively easy to register, with only a formalities examination. Although it is different from a patent registered designs too can be an invaluable asset to a company and generate revenue for a business through investor funding or licensing deals with third parties or outright sale of the design for a good price.
3
How can we help you? Our scope of services include:
-
Design portfolio management in Southeast Asia.
-
Design search before filing your design.
-
Determining the novelty of product design prior to filing your design.
-
Advising on Locarno classification prior to filing your design.
-
Design registration in different Southeast Asian jurisdictions.
-
Renewal of design registration.
-
Design revocation action.
-
Design infringement litigation
-
Drafting/responding to cease and desist letters.
-
Updating change in design ownership or name.