
WHY US?
When deciding on an IP or trademark firm to work with, it is quite natural to ask:
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Is this firm any good? Are they reliable?
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How's the quality?
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Are they prompt?
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Are they reasonably priced?
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How long have they been around?
Well, to get your answers, the best option is to go to the firm's website to find out more. Most of the time, you will find very informative and detailed information about the firm, telling you exactly what you want to hear, i.e. that the firm has been around for many years, provides prompt, quality, reliable and cost-effective services.
This may be true of most firms, of course, but then how do you decide on which firm to work with when most of them have the same qualities and attributes? One way is to ask for a referral from a friend or colleague. Another, more effective way is simply to try out the firm and let the work speak for itself. This is what we, at Seiter IP Consultants LLP, advocate. Like most other trademark and IP firms, we too offer high quality, prompt, reliable and cost-effective trademark, design, copyright, domain name and other business-related IP services in Singapore and other Southeast Asian countries. But, we have three important differences.

Our clients come to us because they are frustrated in dealing with multiple agents in Southeast Asia and prefer working with one firm, one contact, without the hassle of dealing with various agents, inconsistent reporting styles, language barriers and below-par legal advice.
Although we do charge about 10% to 20% more in professional fees, there is certainly no double charge because our size allows for more flexibility with costs. As we have structured our business differently, we hope that you will give us the opportunity to show you how we work.
What's in a name? Everything.®
Our Team
Kiranjit K Dharsan Seiter
Kiran is an Advocate & Solicitor of the Supreme Court of Singapore and has many years of experience in managing trademark and design portfolios in all Asia-Pacific jurisdictions. Kiran has advised various domestic and international clients, from multi-national corporations to small-medium enterprises to start-ups, on a wide range of issues related to trademarks, designs, copyright and domain names in industries such as apparel and accessories, cosmetics, pharmaceuticals, toys, sporting goods, wines and spirits, agricultural and dairy products, foods and beverages, electronic and computers, industrial equipment and machinery and personal care, health care, medical devices and services.
Her areas of expertise include advice on branding, trademark searches, filing and prosecution of trademarks and designs, trademark oppositions and cancellations, dispute resolution, negotiating co-existence agreements and trademark enforcement. She has exceptional know-how in working with trademark agents and counsels in all Southeast Asian countries.
Kiran is a member of the Law Society of Singapore, the Singapore Academy of Law, the Association of Small and Medium Enterprises (ASME), the International Trademark Association (INTA), the European Communities Trade Mark Association (ECTA), serving on its Copyrights Committee. Kiran is a 2022 WIPR Leader (World Intellectual Property Review).
She is a Certified Practicing Management Consultant (PMC) with the Singapore Business Advisors and Consultants Counsel (SBACC), allowing her to prepare and draft proposals for local companies who seek financial assistance from governmental organisations such as Spring Singapore and IE Singapore.
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English
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Malay
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Punjabi
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Basic Chinese (Mandarin)
Accreditation



Managing Partner
Education
Bachelors of Law (LL.B (Honors),
University of London
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Singapore, Advocate, and Solicitor (Supreme Court of Singapore)
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United Kingdom, Barrister-at-Law (the Honourable Society of Middle Temple)
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16 years's experience in the Trademark and IP industry
Qualifications
Languages


"Where we differ is that we get to know each of our clients on a deeper level by investing time in learning more about the company, its aspirations, what they want to get out of their IP, and then discuss an appropriate strategy to achieve those goals.
Our size is our advantage. It allows us to keep costs down, devote individual attention to every client's needs and charge fixed fees such that we do not hold our clients hostage to billable hours."
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Watching thrillers, medical and legal dramas /movies
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Family time with her kids
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Taking her dog for walks
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Singing and dancing
Interests
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Professional Affiliations & Appointments
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Member, Singapore Law Society
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Member, Singapore Academy of Law
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Member, Institute of Singapore Trade Mark Agents
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Member, Association of Small Medium Enterprises (ASME), Singapore
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Member, International Trademark Association (INTA)
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Member, European Communities Trade Mark Association (ECTA)
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Member, WeConnect International
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Member, Action Community for Entrepreneurs (ACE), Singapore
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Certified Practising Management Consultant, Singapore Business Advisors and Consultants Counsel (SBACC)
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Vice-Chair, INTA Nontraditional Marks Committee (2014-2015)
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Chair, Asia-Pacific Subcommittee of INTA Nontraditional Marks Committee (2012-2013)
We're a diverse team with a unified goal, experienced and poised to help you secure your IP rights efficiently and effectively.

Marni Hj. Afandi
"We know Southeast Asia because it is our backyard, we understand the distinct IP systems and have strong ties to local agents in the region.
Our team possesses the right knowledge, skills, experience and capabilities in managing the trademark and IP portfolios throughout Southeast Asia."
As the Trademark Manager of the firm, and a Partner as of 1 January 2018, Marni oversees its operations and manages the trademark and design portfolios of our clients domestically and internationally. She has been working in the IP industry for over 26 years, having worked her way up from a secretarial role when she first began her career to her managerial role today.
Over the years, Marni has seen many changes in the trademark and design laws and practices of Singapore as well as the other ASEAN countries. She has an exceptional grasp of procedural matters in each jurisdiction and has a wealth of experience in this field. She is service-oriented and efficient, a quality our clients appreciate.
Her areas of expertise include filing trademark and design applications, trademark prosecution, liaising and communicating with our local counsels within the region, preparing and drafting reports for contentious matters such as oppositions, cancellations, and invalidations. She is also responsible for training the firm's paralegals and administrative staff.
Prior to joining us, Marni worked at a Singapore IP boutique firm for over 10 years. Marni is a member of the International Trademark Association (INTA).
Partner & Trademark Portfolio Manager
Education
Qualifications
Languages
The Singapore-Cambridge General Certificate of Education (Advanced level)
26 years' experience in the Trademark and IP industry
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English
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Malay
Interests
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Weekend outings with the family
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Quiet chats with her husband
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Evening walks to relax
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Avid gamer on weekends

Alishia K.
Partner/Business Development Manager
Alishia is a Partner of the firm. She has been part of the Seiter team since August 2020 and has contributed tremendously to the growth of the firm and its clients, with her innovative marketing and business development ideas. With all her positive contributions, she became a partner in 2023. Alishia is known for wearing many hats throughout her career, all of which have been deeply rooted in helping the people around her. She has a deep passion for business development and works in areas of pricing, sales, channel management, go-to-market strategy, commercial productivity, and business strategy.
With over 13 years of working independently, Alishia is no stranger to the trials and tribulations of being a serial entrepreneur. She holds a good sense of market demand and quickly grasps the dynamics of any industry that lands on her desk. From creating strategies to move products or creating brands that remain competitive in their respective landscapes, no task is too great as she demonstrates the ability to get the job done whilst maintaining positive client experiences. She has also quickly developed some legal knowledge and skills in trademark law that has allowed her to also advance her career in the IP field. Alishia continues to shine in her different roles at the firm and is a great asset to the company.
Education
Bachelor of Communications
Royal Melbourne Institute of Technology
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English
Languages
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Reading
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Traveling with her family