Designs

What is a registered design?

 

A registered design is an exclusive right granted to the owner of the design to make, sell or import products embodying a design which is a copy or substantial copy of a protected design when such acts are undertaken for commercial purposes.  Unlike a patent which protects the functionality of a product, a design protects the aesthetics of a product, i.e. the features of shape, configuration, colours, pattern or ornament applied to a product.

 

A registered design may consist of three-dimensional features, for example, the shape of the product, or two-dimensional features, for example, patterns, lines or color. To register a design, your design must be novel (not disclosed publicly) and it must be applied to any article. The period of protection is typically 15 years, renewable every 5 years.


Why should I protect my design?

 

A registered design in most countries is relatively easy to register, with only a formalities examination. Although it is different from a patent registered designs too can be an invaluable asset to a company and generate revenue for a business through investor funding or licensing deals with third parties or outright sale of the design for a good price.

 

How can we help you? Our scope of services include:

 

  • Design portfolio management in Southeast Asia.

  • Design search before filing your design.

  • Determining the novelty of product design prior to filing your design.

  • Advising on Locarno classification prior to filing your design.

  • Design registration in different Southeast Asian jurisdictions.

  • Renewal of design registration.

  • Design revocation action.

  • Design infringement litigation 

  • Drafting/responding to cease and desist letters.

  • Updating change in design ownership or name.

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Seiter IP Consultants LLP

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